Branding changes include the renaming of the plate to the “Eatwell Guide” and the use of cartoons rather than photographs of food. Changes in content include the following:
- The names of the food group segments have been updated to place emphasis on certain food products within a food group that can be considered more environmentally sustainable. For example, the pink segment is named ‘Beans, pulses, fish, eggs, meat and other proteins’ to highlight the contribution non-meat sources make to protein intake.
- The segment sizes of the food groups have been adjusted to reflect current government advice on a healthy balanced diet.
- The new Eatwell Guide differentiates unsaturated oils (such as vegetable/olive) and lower-fat spreads from other foods that are high in fat, salt and sugar. Butter has been removed.
- Foods high in fat and/or sugar, which previously featured in the purple section of the eatwell plate, have now been placed outside of the main image.
- Inclusion of a hydration message (6–8 glasses of water, low fat milk or sugar-free drinks including tea and coffee).
- Inclusion of energy requirements.
- Fruit juice has been removed from the fruit and vegetable segment.
The new guide can be accessed here.
